Title: CEO

Organization: Central Logic

Years in HIT: 30

Previous Positions: CEO, RetraceHealth; Chief Marketing Officer, SportsEngine; General Manager, Solutions, The Advisory Board; various positions, Healthland; Consultant; Vice President of Market Development, Lawson Software; Associate, GeoAccess; Clinical Manager, Healtheast Health System.

Significant Achievements: Franks is building on her past healthcare and IT experience to highlight transfer centers as critical in better managing patient care.

Impact on HIT: Her more than three decades of experience, both as a provider and with companies making IT solutions, helps hospitals and health systems overcome competitive and reimbursement challenges.